Workbook
The VP's First 90 Days
Moving From Tactical to intentional and Learning to Lead Leaders
You have the title. This is where you build the presence to match it.
For the newly appointed VP who senses the job is different — not bigger — and has not yet named what that difference requires.
The Name It First Experience
The VP role is where talented leaders stall — not because they cannot perform, but because the identity and operating model of VP-level leadership differs from what came before and no one names what changed. Most new VPs spend their first 90 days doing their director work at a higher pay grade, establishing the wrong reputation before they understand what it should be. This workbook addresses the intentional layer: the executive identity decisions, stakeholder architecture, and strategic framing that determine whether you lead this organization or administer it. The output is not a 90-day plan. It is a VP Leadership Charter you sign.
You can opt into 30-, 60-, and 90-day check-ins from your account. We recommend you do — the point is to see what changed.
Sample questions
- What changed when you became a VP — not the scope, but the kind of work — and have you shifted how you operate to match it?
- What reputation are you building in the first 90 days — and are you building it on purpose?
- What is the strategic bet or organizational direction you are here to shape — and have you named it clearly enough to lead on it?
Research basis
Watkins first 90 days research applied to VP-level entry (securing early wins, managing organizational change at executive proximity) / Charan, Drotter & Noel leadership pipeline (enterprise leader passage — the VP identity and operating model shift) / Maslach burnout inventory — level-transition stress and role ambiguity at VP level / executive presence research (Sylvia Ann Hewlett — presence at executive level as distinct skill set) / DeRue & Ashford leader identity claiming and granting applied to VP-level stakeholder navigation
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The full guide on any screen, with a companion journal to write your answers by hand.
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Audiobook
We read every question and every scenario aloud. For the commute, the walk, the dishes.
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The keepsake edition — sewn, ribboned, made to sit on a shelf and be returned to.
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Digital Fill + membership+membership
Answer on screen. Your responses save as you go and assemble into your finished document.
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Hands-Free Interactive + membership+membership
Listen to each question and speak your answer. We capture it. You never touch a keyboard.
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The Essential path takes you to your finished document by the questions that matter most. The Full-depth path walks every question, every scenario, every angle. Both produce the same signed document — one just goes deeper on the way there.
Essential path
Shorter sessions. The questions that go directly to the document.
Full depth
Every question. Every scenario, every angle.
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