Workbook
The Technical Founder's Identity Workbook
When You Built the Product but the Company Needs You to Run the Business
You wrote the first version of everything. Now the company needs a different kind of author.
For the technical founder who built the initial product and is now working through the identity transition from individual contributor to organizational leader.
The Name It First Experience
You built the product. Now the company needs a different version of you. The identity that built the architecture is not the same identity that leads the organization. The Technical Founder's Identity Workbook Charter maps the transition with precision. The output is not a leadership course. It is a signed charter.
You can opt into 30-, 60-, and 90-day check-ins from your account. We recommend you do — the point is to see what changed.
Sample questions
- Who are you when you're not building the product — and what does that version of yourself need to develop?
- What does the company need from you now that the code no longer supplies?
- What are you releasing from your technical identity — and what are you keeping?
Research basis
Wasserman (2012) founder research on the technical founder-company identity fusion problem / Ibarra Working Identity on identity experimentation in executive transition / Maslach Burnout Inventory applied to technical founder role conflict and craft-identity loss / Cruess & Cruess professional identity formation applied to technical-expert-to-executive transitions / Kegan self-authorship applied to releasing engineering identity for organizational leadership / Larson & Reilly The Manager's Path applied to the technical founder leadership development pathway.
Choose your format.
Every format asks the same questions and produces the same document.
Print Paperbackpersonalize
A real book and a pen. Write in the margins. The most permanent version of you on a page.
$22.99
eBook + journal
The full guide on any screen, with a companion journal to write your answers by hand.
Not available
Audiobook
We read every question and every scenario aloud. For the commute, the walk, the dishes.
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Hardcoverpersonalize
The keepsake edition — sewn, ribboned, made to sit on a shelf and be returned to.
Not available
Digital Fill + membership+membership
Answer on screen. Your responses save as you go and assemble into your finished document.
$12.99
Hands-Free Interactive + membership+membership
Listen to each question and speak your answer. We capture it. You never touch a keyboard.
Not available
Everything packages
The Paperback Everything Package
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The Hardcover Everything Package
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The Premium Hardcover Everything Package
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Choose your pace.
The Essential path takes you to your finished document by the questions that matter most. The Full-depth path walks every question, every scenario, every angle. Both produce the same signed document — one just goes deeper on the way there.
Essential path
Shorter sessions. The questions that go directly to the document.
Full depth
Every question. Every scenario, every angle.
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