Companion
The Startup Founder's Weekly Log
Company Health, Team Notes, Investor Updates, and Weekly Reflection
Every great company started with someone who kept showing up. This is how you track that you did.
For startup founders who track everything in their heads, in scattered notes, and in late-night voice memos — and need one consistent place where the week lands.
The Name It First Experience
The week moves fast. Team issues, investor asks, product decisions, the things you said you would follow up on — they blur together by Friday. This log gives each week a container. Company health gets documented. Team notes get captured in the moment, not reconstructed from memory. Investor updates get drafted before they become urgent. The weekly reflection gives you one honest question: what happened, and what does next week need? The output is not optimization. It is The Startup Founder's Weekly Log: the documented record of the company and the founder building it.
You can opt into 30-, 60-, and 90-day check-ins from your account. We recommend you do — the point is to see what changed.
Sample questions
- What did this week actually cost, build, and reveal — and is it documented anywhere?
- What did you learn about the company this week that changes how you're thinking?
- What would you do differently if you could run this week again?
Research basis
Grounded in founder psychology research (Freeman, 2015 on founder mental health) / reflective practice (Schon, 1983) / entrepreneurial identity formation / and startup leadership development through structured self-examination.
Choose your format.
Every format asks the same questions and produces the same document.
Print Paperbackpersonalize
A real book and a pen. Write in the margins. The most permanent version of you on a page.
$12.99
eBook + journal
The full guide on any screen, with a companion journal to write your answers by hand.
Not available
Audiobook
We read every question and every scenario aloud. For the commute, the walk, the dishes.
Not available
Hardcoverpersonalize
The keepsake edition — sewn, ribboned, made to sit on a shelf and be returned to.
Not available
Digital Fill + membership+membership
Answer on screen. Your responses save as you go and assemble into your finished document.
$5.99
Hands-Free Interactive + membership+membership
Listen to each question and speak your answer. We capture it. You never touch a keyboard.
Not available
Everything packages
The Paperback Everything Package
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The Hardcover Everything Package
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The Premium Hardcover Everything Package
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Choose your pace.
The Essential path takes you to your finished document by the questions that matter most. The Full-depth path walks every question, every scenario, every angle. Both produce the same signed document — one just goes deeper on the way there.
Essential path
Shorter sessions. The questions that go directly to the document.
Full depth
Every question. Every scenario, every angle.
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