Workbook
The Startup Founder at Year Three
When You've Survived Long Enough to Face Who You've Become
You built something. But somewhere in the building, you stopped checking in with yourself.
For the founder at the two-to-four year mark who has survived the early chaos and is now quietly asking whether the person they became in the process is the person they want to be.
The Name It First Experience
You built something. Somewhere in the building, you stopped checking in with yourself. Your Founder Identity Charter separates who you are from what you built, names the values drift, and drafts the identity you are choosing to carry forward. The output is not a business plan. It is a signed account of who you are choosing to be.
You can opt into 30-, 60-, and 90-day check-ins from your account. We recommend you do — the point is to see what changed.
Sample questions
- Who have you become in the process of building this company — and is that who you meant to be?
- What did you trade, set aside, or quietly compromise in the first three years — and was that the right trade?
- Where do you end and the company begins — and is that line still clear?
Research basis
Wasserman (2012) founder research on the founder-company identity fusion problem / Ibarra Working Identity on identity experimentation in transition / Maslach Burnout Inventory applied to founder isolation and values erosion / Hall Protean Career Theory on self-directed identity in entrepreneurial contexts / Cruess & Cruess professional identity formation applied to entrepreneurial role identity / Shepherd & Haynie (2009) on founder identity conflict.
Choose your format.
Every format asks the same questions and produces the same document.
Print Paperbackpersonalize
A real book and a pen. Write in the margins. The most permanent version of you on a page.
$22.99
eBook + journal
The full guide on any screen, with a companion journal to write your answers by hand.
Not available
Audiobook
We read every question and every scenario aloud. For the commute, the walk, the dishes.
Not available
Hardcoverpersonalize
The keepsake edition — sewn, ribboned, made to sit on a shelf and be returned to.
Not available
Digital Fill + membership+membership
Answer on screen. Your responses save as you go and assemble into your finished document.
$12.99
Hands-Free Interactive + membership+membership
Listen to each question and speak your answer. We capture it. You never touch a keyboard.
Not available
Everything packages
The Paperback Everything Package
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The Hardcover Everything Package
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The Premium Hardcover Everything Package
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Choose your pace.
The Essential path takes you to your finished document by the questions that matter most. The Full-depth path walks every question, every scenario, every angle. Both produce the same signed document — one just goes deeper on the way there.
Essential path
Shorter sessions. The questions that go directly to the document.
Full depth
Every question. Every scenario, every angle.
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