Workbook
The Sales Manager's Leadership Workbook
Managing a Team of People Who Each Believe Their Way of Selling Is the Right Way
You were promoted because you could sell. Now the work is making others better at it.
For the sales manager or regional sales director who was promoted from top performer and is figuring out the difference between being excellent at selling and being excellent at developing sellers. Also for the sales team lead who wants a coaching philosophy on paper before the next performance review exposes the gap.
The Name It First Experience
Sales management is a leadership challenge no one trains you for. The CRM tells you who is behind. The forecast call tells you what is at risk. Neither tells you how to develop sellers. Your Sales Leadership Charter is built across five chapters: you inventory the coaching labor you already do, map your defaults, confront a culture built on individual heroics, draft your coaching philosophy, and sign. The output is not a better forecast. It is a signed leadership document.
You can opt into 30-, 60-, and 90-day check-ins from your account. We recommend you do — the point is to see what changed.
Sample questions
- Who are you as a sales leader — and is your coaching philosophy built on what you believe about how sellers develop, or on how you sold?
- How do you coach sellers whose style is genuinely different from yours — and where does your own selling identity get in the way?
- What does developing a seller actually look like — and is that what you're doing, or are you mostly administering quota?
Research basis
Hill on becoming a manager from individual contributor / Gallup on manager effectiveness and employee engagement in sales / Maurer on managing resistance to coaching / Dixon and Adamson on coaching methodology for different seller archetypes.
Choose your format.
Every format asks the same questions and produces the same document.
Print Paperbackpersonalize
A real book and a pen. Write in the margins. The most permanent version of you on a page.
$22.99
eBook + journal
The full guide on any screen, with a companion journal to write your answers by hand.
Not available
Audiobook
We read every question and every scenario aloud. For the commute, the walk, the dishes.
Not available
Hardcoverpersonalize
The keepsake edition — sewn, ribboned, made to sit on a shelf and be returned to.
Not available
Digital Fill + membership+membership
Answer on screen. Your responses save as you go and assemble into your finished document.
$12.99
Hands-Free Interactive + membership+membership
Listen to each question and speak your answer. We capture it. You never touch a keyboard.
Not available
Everything packages
The Paperback Everything Package
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The Hardcover Everything Package
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The Premium Hardcover Everything Package
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Choose your pace.
The Essential path takes you to your finished document by the questions that matter most. The Full-depth path walks every question, every scenario, every angle. Both produce the same signed document — one just goes deeper on the way there.
Essential path
Shorter sessions. The questions that go directly to the document.
Full depth
Every question. Every scenario, every angle.
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