Card Game
The Professional Identity Deck
52 Questions for the Worker Who Doesn't Know Who They Are Outside the Job
Each card helps the professional separate who they are from the role they have been playing.
For professionals who have built an identity around a role and have never asked whether the role is them or a performance.
The Name It First Experience
You are not your title — but if you are honest, you are not sure what else you are. The Professional Identity Deck delivers 52 questions that ask the professional who has built their identity around a job to look underneath it: what they value outside the work, who they are when the results don't define them, and what purpose looks like that is genuinely theirs. It is for the worker who has invested fully in a career and has never asked whether the career is them — or whether they would recognize themselves without it. You work through it one card at a time and end up closer to a self-defined purpose that does not depend on the title staying.
You can opt into 30-, 60-, and 90-day check-ins from your account. We recommend you do — the point is to see what changed.
Sample questions
- If your title disappeared tomorrow, how would you describe what you do?
- What does your work require of you that you rarely get credit for?
- What makes you good at this work that has nothing to do with your job description?
Research basis
Grounded in Ibarra (2003) research on provisional selves and identity experimentation in career transitions / Swann (1983) self-verification theory on the role of feedback in professional identity consolidation / Pratt et al. (2006) on identity work in organizations and the importance of narrative articulation in professional self-understanding.
Choose your format.
Every format asks the same questions and produces the same document.
Print Paperbackpersonalize
A real book and a pen. Write in the margins. The most permanent version of you on a page.
$27.99
eBook + journal
The full guide on any screen, with a companion journal to write your answers by hand.
Not available
Audiobook
We read every question and every scenario aloud. For the commute, the walk, the dishes.
Not available
Hardcoverpersonalize
The keepsake edition — sewn, ribboned, made to sit on a shelf and be returned to.
Not available
Digital Fill + membership+membership
Answer on screen. Your responses save as you go and assemble into your finished document.
$9.99
Hands-Free Interactive + membership+membership
Listen to each question and speak your answer. We capture it. You never touch a keyboard.
Not available
Everything packages
The Paperback Everything Package
[personalize]
Not available
The Hardcover Everything Package
[personalize]
Not available
The Premium Hardcover Everything Package
[personalize]
Not available
Already own this title? Add any other format from your account.
Choose your pace.
The Essential path takes you to your finished document by the questions that matter most. The Full-depth path walks every question, every scenario, every angle. Both produce the same signed document — one just goes deeper on the way there.
Essential path
Shorter sessions. The questions that go directly to the document.
Full depth
Every question. Every scenario, every angle.
Already own this title? Add any other format from your account.
Buy it for yourself.
Choose your format above.