NAME IT FIRST

Workbook

The Physician in Private Practice

The Business of Medicine and the Identity of the Doctor Who Runs It

You went to medical school to be a doctor. Now you run a business. Name what that costs.

This is for:

For the physician in private practice managing the dual identity of clinician and business owner — who wants to build a practice that reflects their actual values, not the ones the insurance market rewarded.

You'll produce:your Your Private Practice Charter

The Name It First Experience

You left the system to practice medicine your way. The business is consuming the clinician. This workbook walks you through the gap between your values and your operations. You produce Your Private Practice Charter: a signed document aligning clinical purpose with business reality. The output is not efficiency. It is alignment.

You can opt into 30-, 60-, and 90-day check-ins from your account. We recommend you do — the point is to see what changed.

Sample questions

  1. What has running the business of medicine done to your identity as a doctor?
  2. Where do the demands of the practice and the identity of the clinician pull hardest against each other?
  3. What does practicing medicine on terms that sustain both the business and the person look like?

Research basis

Cruess & Cruess (physician identity, market pressure) / Figley (compassion fatigue, private practice) / Maslach (burnout, values misalignment) / Shanafelt (physician wellbeing)

Choose your format.

Every format asks the same questions and produces the same document.

Print Paperbackpersonalize

A real book and a pen. Write in the margins. The most permanent version of you on a page.

$22.99

eBook + journal

The full guide on any screen, with a companion journal to write your answers by hand.

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Audiobook

We read every question and every scenario aloud. For the commute, the walk, the dishes.

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Hardcoverpersonalize

The keepsake edition — sewn, ribboned, made to sit on a shelf and be returned to.

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Digital Fill + membership+membership

Answer on screen. Your responses save as you go and assemble into your finished document.

$12.99

Hands-Free Interactive + membership+membership

Listen to each question and speak your answer. We capture it. You never touch a keyboard.

Not available

Everything packages

The Paperback Everything Package

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The Hardcover Everything Package

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The Premium Hardcover Everything Package

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Choose your pace.

The Essential path takes you to your finished document by the questions that matter most. The Full-depth path walks every question, every scenario, every angle. Both produce the same signed document — one just goes deeper on the way there.

Essential path

Shorter sessions. The questions that go directly to the document.

Full depth

Every question. Every scenario, every angle.

Paper doesn’t change its mind.

Thoughts change. Documents don’t. The answers you write are there when you return — unchanged by memory or mood.

You won’t just feel clearer — you’ll have written proof of what you decided.

Writing is the mechanism by which internal clarity becomes external evidence. Evidence you can return to, share, and hold someone — including yourself — accountable to.

Every question is answerable by everyone.

Every question in every title is answerable by the person for whom the assumed experience is true and by the person for whom it is not. No reader is excluded by how a question is built.

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