Workbook
The General Contractor's Business Workbook
Running a Construction Business: The Bids, the Teams, and the Clients Who Test Your Limits
You can build anything for a client. You have not built it for yourself.
For the independent general contractor or custom homebuilder managing bids, subcontractors, and clients who wants a business that reflects who they are, not who survival made them.
The Name It First Experience
You are excellent at the craft and working yourself raw for margins that do not reflect it. Your Contractor Business Charter makes your business identity explicit before the next difficult client tests it. This workbook names what kind of contractor you want to be, identifies your ideal client profile, and produces a signed charter that protects your reputation.
You can opt into 30-, 60-, and 90-day check-ins from your account. We recommend you do — the point is to see what changed.
Sample questions
- What kind of contractor do you want to be known as — and does the business you're running actually reflect that?
- What client and project profile brings out the best work you do — and how deliberately are you pursuing it?
- What standards define your professional reputation — the ones that hold regardless of timeline pressure or client pushback?
Research basis
Ibarra working identity applied to contractor business identity / Wasserman founder research adapted to trades business owners / Gerber E-Myth framework applied to trades identity and systematization / Hall protean career theory applied to self-employed navigation / Maslach burnout research applied to small business owner role conflict
Choose your format.
Every format asks the same questions and produces the same document.
Print Paperbackpersonalize
A real book and a pen. Write in the margins. The most permanent version of you on a page.
$22.99
eBook + journal
The full guide on any screen, with a companion journal to write your answers by hand.
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Audiobook
We read every question and every scenario aloud. For the commute, the walk, the dishes.
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Hardcoverpersonalize
The keepsake edition — sewn, ribboned, made to sit on a shelf and be returned to.
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Digital Fill + membership+membership
Answer on screen. Your responses save as you go and assemble into your finished document.
$12.99
Hands-Free Interactive + membership+membership
Listen to each question and speak your answer. We capture it. You never touch a keyboard.
Not available
Everything packages
The Paperback Everything Package
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The Hardcover Everything Package
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The Premium Hardcover Everything Package
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Choose your pace.
The Essential path takes you to your finished document by the questions that matter most. The Full-depth path walks every question, every scenario, every angle. Both produce the same signed document — one just goes deeper on the way there.
Essential path
Shorter sessions. The questions that go directly to the document.
Full depth
Every question. Every scenario, every angle.
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