Workbook
The Fractional Executive's Workbook
How to Lead Multiple Organizations Without Losing Your Identity in Any of Them
You bring yourself to every engagement. Name what that is.
For the fractional executive — CFO, CMO, CTO, CPO — serving multiple organizations who is experienced at showing up for clients but less clear on who they are when they leave the room.
The Name It First Experience
You carry executive responsibility without the permanence of the role. You are embedded in multiple cultures and reporting structures at once. This workbook names who you are across all engagements — the through-line, what you carry into every room. The output is not client work. It is Your Fractional Leadership Identity — a signed document that holds across every engagement.
You can opt into 30-, 60-, and 90-day check-ins from your account. We recommend you do — the point is to see what changed.
Sample questions
- Who are you when you leave the room — after the client meeting, the strategy session, the engagement ends — and is that person still clearly you?
- What do you notice yourself becoming in each engagement — and how much of that is adaptation versus drift?
- What is the professional identity that is yours across all your engagements — your standards, your non-negotiables, the way you show up regardless of who is paying?
Research basis
Ibarra on working identity and career transitions / Petriglieri on identity workspaces and portable selves / Ashforth on role transitions and identity management.
Choose your format.
Every format asks the same questions and produces the same document.
Print Paperbackpersonalize
A real book and a pen. Write in the margins. The most permanent version of you on a page.
$22.99
eBook + journal
The full guide on any screen, with a companion journal to write your answers by hand.
Not available
Audiobook
We read every question and every scenario aloud. For the commute, the walk, the dishes.
Not available
Hardcoverpersonalize
The keepsake edition — sewn, ribboned, made to sit on a shelf and be returned to.
Not available
Digital Fill + membership+membership
Answer on screen. Your responses save as you go and assemble into your finished document.
$12.99
Hands-Free Interactive + membership+membership
Listen to each question and speak your answer. We capture it. You never touch a keyboard.
Not available
Everything packages
The Paperback Everything Package
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Not available
The Hardcover Everything Package
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Not available
The Premium Hardcover Everything Package
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Not available
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Choose your pace.
The Essential path takes you to your finished document by the questions that matter most. The Full-depth path walks every question, every scenario, every angle. Both produce the same signed document — one just goes deeper on the way there.
Essential path
Shorter sessions. The questions that go directly to the document.
Full depth
Every question. Every scenario, every angle.
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Buy it for yourself.
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