Workbook
The Executive Identity Workbook
Who You Are When You Lead — And Who You Are When You Don't
Leadership is not a costume you wear. It is who you are, activated at scale.
For the executive who wants to lead from who they are — not from the role they have been performing.
The Name It First Experience
You reached leadership. Somewhere in the climb, you started performing it rather than living it. You make decisions that do not reflect your values. You exercise authority instead of leading from who you are. This workbook brings you back to yourself and builds the framework for leading from there. Through identity examination, values clarification, understanding your leadership inheritance, and integrating authentic self with executive role, you reclaim leadership as an expression of who you are. The output is not a leadership model. It is The Executive Identity Agreement.
You can opt into 30-, 60-, and 90-day check-ins from your account. We recommend you do — the point is to see what changed.
Sample questions
- What parts of yourself do you leave at the door when you step into the leadership role — and how long ago did you start doing that?
- When you make a decision as a leader that you later second-guess, what is usually true about it? What does that pattern tell you?
- What would the Executive Identity Agreement say about who you are when you lead — not the performance, the actual person?
Research basis
Authentic leadership theory (Avolio, Luthans, Gardner): leaders who align values with actions are more effective and resilient. Identity integration frameworks (McAdams): integrated identity produces coherent decision-making and sustainable performance. Executive presence research (Sylvia Ann Hewlett): presence is authenticity, not performance. Organizational leadership (Schein): leader's authentic values shape organizational culture more than stated values / alignment matters. Role theory: excessive role distance produces burnout / integration produces sustainability.
Choose your format.
Every format asks the same questions and produces the same document.
Print Paperbackpersonalize
A real book and a pen. Write in the margins. The most permanent version of you on a page.
$27.99
eBook + journal
The full guide on any screen, with a companion journal to write your answers by hand.
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Audiobook
We read every question and every scenario aloud. For the commute, the walk, the dishes.
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Hardcoverpersonalize
The keepsake edition — sewn, ribboned, made to sit on a shelf and be returned to.
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Digital Fill + membership+membership
Answer on screen. Your responses save as you go and assemble into your finished document.
$16.99
Hands-Free Interactive + membership+membership
Listen to each question and speak your answer. We capture it. You never touch a keyboard.
Not available
Everything packages
The Paperback Everything Package
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The Hardcover Everything Package
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The Premium Hardcover Everything Package
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Choose your pace.
The Essential path takes you to your finished document by the questions that matter most. The Full-depth path walks every question, every scenario, every angle. Both produce the same signed document — one just goes deeper on the way there.
Essential path
Shorter sessions. The questions that go directly to the document.
Full depth
Every question. Every scenario, every angle.
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