Workbook
The Enterprise Sales Identity Workbook
Who You Are as a Seller Before the CRM Tells You Who to Call
Every methodology tells you how to sell. This names who you are when you are doing it.
For the enterprise account executive or strategic account manager managing long sales cycles with multiple people involved who wants a professional selling identity that holds when the pipeline is thin and the quarter is hard.
The Name It First Experience
In enterprise sales, your professional identity is almost entirely defined by your number. Across five chapters, you name who you are as a seller, trace the patterns that work and the ones that cost you deals, confront the gap between your values and your behaviors under pressure, and draft your selling principles. The output is not a pipeline tool. It is Your Sales Identity Charter — signed, dated, yours.
You can opt into 30-, 60-, and 90-day check-ins from your account. We recommend you do — the point is to see what changed.
Sample questions
- What do you know about who you are as a seller — not the persona the CRM trains you toward, but the actual person in the room?
- Where has your selling identity worked in your favor, and where has it gotten in the way?
- What does selling as yourself — with your actual values and your actual style — look like?
Research basis
Challagalla and Shervani on sales performance and identity / Pink on professional selling identity and values alignment / Dixon and Adamson on the Challenger framework as context for identity-methodology tension / Ibarra on working identity and professional self-concept.
Choose your format.
Every format asks the same questions and produces the same document.
Print Paperbackpersonalize
A real book and a pen. Write in the margins. The most permanent version of you on a page.
$22.99
eBook + journal
The full guide on any screen, with a companion journal to write your answers by hand.
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Audiobook
We read every question and every scenario aloud. For the commute, the walk, the dishes.
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Hardcoverpersonalize
The keepsake edition — sewn, ribboned, made to sit on a shelf and be returned to.
Not available
Digital Fill + membership+membership
Answer on screen. Your responses save as you go and assemble into your finished document.
$12.99
Hands-Free Interactive + membership+membership
Listen to each question and speak your answer. We capture it. You never touch a keyboard.
Not available
Everything packages
The Paperback Everything Package
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The Hardcover Everything Package
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The Premium Hardcover Everything Package
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Choose your pace.
The Essential path takes you to your finished document by the questions that matter most. The Full-depth path walks every question, every scenario, every angle. Both produce the same signed document — one just goes deeper on the way there.
Essential path
Shorter sessions. The questions that go directly to the document.
Full depth
Every question. Every scenario, every angle.
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