Workbook
The Digital Transformation Leader's Workbook
Leading an Organization Through a Change You Didn't Fully Design and Can't Fully Control
You are accountable for an outcome that depends on decisions you will not make. Name your mandate.
For the digital transformation leader, CDO, or CTO who is accountable for an enterprise-wide change that depends on a hundred decisions they will not make. Also for the technology executive who wants their leadership approach documented before the next rollout meeting tests it.
The Name It First Experience
Digital transformation asks a leader to deliver outcomes that depend on technology maturity they do not control, culture they did not create, and adoption from workers whose jobs are changing because of decisions made above them. Your Transformation Charter is built across five chapters: you surface your leadership identity baseline, map your default patterns under ambiguity, confront the real accountability burden, draft your mandate and limits, and sign. The output is not a change management framework. It is a signed document that names who you are as a leader when the initiative gets hard.
You can opt into 30-, 60-, and 90-day check-ins from your account. We recommend you do — the point is to see what changed.
Sample questions
- What do you actually believe about how organizations change — not the Kotter framework, your actual belief about what moves people and systems? Where did that belief come from, and does your current work reflect it?
- Where does your legitimate accountability in this transformation end — and where does resistance, culture, or organizational readiness take over? Have you named that boundary clearly, or are you holding everything?
- What is something you are already doing as a transformation leader that you would not compromise regardless of timeline pressure or executive anxiety? What is your floor?
Research basis
Kotter on leading change through coalition building / Kane, Phillips, Copulsky, and Andrus on digital transformation leadership gaps / Heifetz and Linsky on adaptive versus technical challenges / Maslach and Leiter on transformation leader accountability stress.
Choose your format.
Every format asks the same questions and produces the same document.
Print Paperbackpersonalize
A real book and a pen. Write in the margins. The most permanent version of you on a page.
$22.99
eBook + journal
The full guide on any screen, with a companion journal to write your answers by hand.
Not available
Audiobook
We read every question and every scenario aloud. For the commute, the walk, the dishes.
Not available
Hardcoverpersonalize
The keepsake edition — sewn, ribboned, made to sit on a shelf and be returned to.
Not available
Digital Fill + membership+membership
Answer on screen. Your responses save as you go and assemble into your finished document.
$12.99
Hands-Free Interactive + membership+membership
Listen to each question and speak your answer. We capture it. You never touch a keyboard.
Not available
Everything packages
The Paperback Everything Package
[personalize]
Not available
The Hardcover Everything Package
[personalize]
Not available
The Premium Hardcover Everything Package
[personalize]
Not available
Already own this title? Add any other format from your account.
Choose your pace.
The Essential path takes you to your finished document by the questions that matter most. The Full-depth path walks every question, every scenario, every angle. Both produce the same signed document — one just goes deeper on the way there.
Essential path
Shorter sessions. The questions that go directly to the document.
Full depth
Every question. Every scenario, every angle.
Already own this title? Add any other format from your account.
Buy it for yourself.
Choose your format above.