NAME IT FIRST

Workbook

Leaving Nonprofit for Corporate

Mission-Driven to Profit-Driven and the Identity Whiplash Between

The mission didn't change. The environment did.

This is for:

For the nonprofit professional who crossed into corporate and finds that the identity whiplash is real and nothing prepared them for it.

You'll produce:your The Nonprofit-to-Corporate Agreement

The Name It First Experience

You spent years doing work that mattered by design. Now the check comes from a different kind of organization and your colleagues do not understand why you keep bringing up things that are not in the metrics. The Nonprofit-to-Corporate Transition names what is happening — the values conflict, the identity friction, the quiet question of whether crossing this line meant losing something. It does not console. It produces a document. The output is not a pep talk. It is The Nonprofit-to-Corporate Agreement.

You can opt into 30-, 60-, and 90-day check-ins from your account. We recommend you do — the point is to see what changed.

Sample questions

  1. What did you value most about mission-driven work — and is it still there in the new environment?
  2. What surprised you most about moving into a profit-driven organization?
  3. What do you want to protect about the professional you were before this transition?

Research basis

Career Construction Theory (Savickas) / Professional Identity Formation (Cruess, Cruess, Steinert) / Moral Injury framework (Shay, Litz) / Organizational Justice research (Colquitt, Greenberg).

Choose your format.

Every format asks the same questions and produces the same document.

Print Paperbackpersonalize

A real book and a pen. Write in the margins. The most permanent version of you on a page.

$22.99

eBook + journal

The full guide on any screen, with a companion journal to write your answers by hand.

Not available

Audiobook

We read every question and every scenario aloud. For the commute, the walk, the dishes.

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Hardcoverpersonalize

The keepsake edition — sewn, ribboned, made to sit on a shelf and be returned to.

Not available

Digital Fill + membership+membership

Answer on screen. Your responses save as you go and assemble into your finished document.

$12.99

Hands-Free Interactive + membership+membership

Listen to each question and speak your answer. We capture it. You never touch a keyboard.

Not available

Everything packages

The Paperback Everything Package

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The Hardcover Everything Package

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The Premium Hardcover Everything Package

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Choose your pace.

The Essential path takes you to your finished document by the questions that matter most. The Full-depth path walks every question, every scenario, every angle. Both produce the same signed document — one just goes deeper on the way there.

Essential path

Shorter sessions. The questions that go directly to the document.

Full depth

Every question. Every scenario, every angle.

Paper doesn’t change its mind.

Thoughts change. Documents don’t. The answers you write are there when you return — unchanged by memory or mood.

You won’t just feel clearer — you’ll have written proof of what you decided.

Writing is the mechanism by which internal clarity becomes external evidence. Evidence you can return to, share, and hold someone — including yourself — accountable to.

Every question is answerable by everyone.

Every question in every title is answerable by the person for whom the assumed experience is true and by the person for whom it is not. No reader is excluded by how a question is built.

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