Workbook
Know Your Professional Self
A Workbook for Discovering Your Market Value, Naming Your Unique Contribution, and Negotiating Like You Know What You're Worth
You cannot negotiate for what you cannot articulate. This workbook teaches you how.
For the professional who knows they are underpaid but has never written down their specific value with evidence and a plan for naming it.
The Name It First Experience
Most professionals leave compensation on the table because they never learned to articulate their value. Your Professional Value Plan walks you through identifying your unique contribution, documenting your impact in language employers understand, quantifying your compensation gap, and practicing the negotiation conversation you have been putting off. The output is not ego. It is evidence.
You can opt into 30-, 60-, and 90-day check-ins from your account. We recommend you do — the point is to see what changed.
Sample questions
- What do people come to you for — not because it's in your job description, but because they know you're the one who can do it?
- Write out the last time your work made a measurable difference. What was the situation, what did you do, and what changed because of it?
- What would you want to say in your next negotiation — and what stops you from saying it?
Research basis
Career Construction Theory (Savickas) and Professional Identity Formation research (Cruess et al.) show that professionals who can articulate their unique contribution report higher job satisfaction and earn 15-25% more over a career. Built on narrative therapy's examination of your professional story (White), organizational justice research on pay transparency (Colquitt), and behavioral economics showing that anchored negotiations favor the person with the stronger preparation.
Choose your format.
Every format asks the same questions and produces the same document.
Print Paperbackpersonalize
A real book and a pen. Write in the margins. The most permanent version of you on a page.
$27.99
eBook + journal
The full guide on any screen, with a companion journal to write your answers by hand.
Not available
Audiobook
We read every question and every scenario aloud. For the commute, the walk, the dishes.
Not available
Hardcoverpersonalize
The keepsake edition — sewn, ribboned, made to sit on a shelf and be returned to.
Not available
Digital Fill + membership+membership
Answer on screen. Your responses save as you go and assemble into your finished document.
$16.99
Hands-Free Interactive + membership+membership
Listen to each question and speak your answer. We capture it. You never touch a keyboard.
Not available
Everything packages
The Paperback Everything Package
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The Hardcover Everything Package
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The Premium Hardcover Everything Package
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Choose your pace.
The Essential path takes you to your finished document by the questions that matter most. The Full-depth path walks every question, every scenario, every angle. Both produce the same signed document — one just goes deeper on the way there.
Essential path
Shorter sessions. The questions that go directly to the document.
Full depth
Every question. Every scenario, every angle.
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Buy it for yourself.
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