NAME IT FIRST

Extension

From Individual Contributor to Tech Lead — Edición en Español

Español Latinoamericano Neutro. The Transition Nobody Trains You For and Everyone Expects You to Navigate Alone

This is for:

For the software engineer or technical practitioner who has been designated tech lead and is carrying both technical accountability and emerging team leadership — and wants a grounded professional identity for the transition.

You'll produce:your Your IC-to-Tech-Lead Charter

The Name It First Experience

You can opt into 30-, 60-, and 90-day check-ins from your account. We recommend you do — the point is to see what changed.

Choose your format.

Every format asks the same questions and produces the same document.

Print Paperbackpersonalize

A real book and a pen. Write in the margins. The most permanent version of you on a page.

$19.99

eBook + journal

The full guide on any screen, with a companion journal to write your answers by hand.

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Audiobook

We read every question and every scenario aloud. For the commute, the walk, the dishes.

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Hardcoverpersonalize

The keepsake edition — sewn, ribboned, made to sit on a shelf and be returned to.

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Digital Fill + membership+membership

Answer on screen. Your responses save as you go and assemble into your finished document.

$9.99

Hands-Free Interactive + membership+membership

Listen to each question and speak your answer. We capture it. You never touch a keyboard.

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Everything packages

The Paperback Everything Package

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The Hardcover Everything Package

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The Premium Hardcover Everything Package

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Choose your pace.

The Essential path takes you to your finished document by the questions that matter most. The Full-depth path walks every question, every scenario, every angle. Both produce the same signed document — one just goes deeper on the way there.

Essential path

Shorter sessions. The questions that go directly to the document.

Full depth

Every question. Every scenario, every angle.

Paper doesn’t change its mind.

Thoughts change. Documents don’t. The answers you write are there when you return — unchanged by memory or mood.

You won’t just feel clearer — you’ll have written proof of what you decided.

Writing is the mechanism by which internal clarity becomes external evidence. Evidence you can return to, share, and hold someone — including yourself — accountable to.

Every question is answerable by everyone.

Every question in every title is answerable by the person for whom the assumed experience is true and by the person for whom it is not. No reader is excluded by how a question is built.

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