NAME IT FIRST

Extension

For People Starting a Business

The Founder's Identity Workbook

The hard part is deciding who you are when everything is yours.

This is for:

For the person starting a business who wants to name who they are as a founder — their values, their non-negotiables, and the kind of leader they are building themselves into.

You'll produce:your Your Founder Identity Charter

The Name It First Experience

Starting a business is an identity event, not a business event. Who you are as a founder determines the culture, the decisions, and the non-negotiables before a single customer arrives. This workbook produces the identity document that precedes the business plan. The output is Your Founder Identity Charter — a stress-tested and signed declaration of who you are building yourself into.

You can opt into 30-, 60-, and 90-day check-ins from your account. We recommend you do — the point is to see what changed.

Sample questions

  1. Who are you as a founder — not what your business does, but what you stand for?
  2. What will you not compromise, even when the business pressure to do so is real?
  3. What kind of leader are you building yourself into?

Research basis

Fauchart and Gruber on founder identity types / Cardon on entrepreneurial identity and passion / Sarasvathy on effectuation and founder decision-making

Choose your format.

Every format asks the same questions and produces the same document.

Print Paperbackpersonalize

A real book and a pen. Write in the margins. The most permanent version of you on a page.

$19.99

eBook + journal

The full guide on any screen, with a companion journal to write your answers by hand.

Not available

Audiobook

We read every question and every scenario aloud. For the commute, the walk, the dishes.

Not available

Hardcoverpersonalize

The keepsake edition — sewn, ribboned, made to sit on a shelf and be returned to.

Not available

Digital Fill + membership+membership

Answer on screen. Your responses save as you go and assemble into your finished document.

$9.99

Hands-Free Interactive + membership+membership

Listen to each question and speak your answer. We capture it. You never touch a keyboard.

Not available

Everything packages

The Paperback Everything Package

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Not available

The Hardcover Everything Package

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Not available

The Premium Hardcover Everything Package

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Not available

Already own this title? Add any other format from your account.

Choose your pace.

The Essential path takes you to your finished document by the questions that matter most. The Full-depth path walks every question, every scenario, every angle. Both produce the same signed document — one just goes deeper on the way there.

Essential path

Shorter sessions. The questions that go directly to the document.

Full depth

Every question. Every scenario, every angle.

Paper doesn’t change its mind.

Thoughts change. Documents don’t. The answers you write are there when you return — unchanged by memory or mood.

You won’t just feel clearer — you’ll have written proof of what you decided.

Writing is the mechanism by which internal clarity becomes external evidence. Evidence you can return to, share, and hold someone — including yourself — accountable to.

Every question is answerable by everyone.

Every question in every title is answerable by the person for whom the assumed experience is true and by the person for whom it is not. No reader is excluded by how a question is built.

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Buy it for yourself.

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Buy it for someone you love.

Send it anonymously — the book says what you cannot.

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Volume pricing for organizations, classrooms, and institutions.

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