Guide
Fill the Container
The Economics of Moving Your Life and Maximizing Every Decision That Has a Fixed Cost
This guide applies the fill-the-container principle to every major life decision where the cost is already paid.
For the person who is paying a fixed cost to move, ship, relocate, start, or build — and has not done the math on what they are leaving empty. The shipping container costs $3,000 whether it holds $3,000 of goods or $15,000 of goods. Fill it. This guide applies the fixed-cost optimization principle to every major life decision: the move, the degree, the business, the relationship.
The Name It First Experience
The shipping container costs $3,000 whether it holds $3,000 of goods or $15,000 of goods — and the logic that fills the container applies to every major decision in your life where a fixed cost is already committed. Fill the Container maps the fixed-cost optimization principle across every major life move: the international shipment, the relocation, the degree, the business launch, the career pivot — and builds the documented plan that shows you what you are leaving empty and what it would take to fill it. This guide is for the person who has committed a fixed cost and walked away from the economics without doing the math on the payload. The Economics of Moving Your Life and Maximizing Every Decision That Has a Fixed Cost builds the map — then fills it.
You can opt into 30-, 60-, and 90-day check-ins from your account. We recommend you do — the point is to see what changed.
Sample questions
- What fixed cost are you paying in your life right now that you are not maximizing the value from?
- Where have you paid a large, unavoidable cost and then made conservative decisions about what to do with it?
- What would change about a major decision you are facing if you fully understood what the fixed cost was already committed to?
Research basis
Grounded in self-determination theory (Deci and Ryan, 2000) on the relationship between environmental structure and intrinsic motivation / Csikszentmihalyi (1990) on environmental design as a condition for sustained engagement / behavioral activation research (Jacobson et al., 1996) on the role of structured physical environment in supporting intentional habit formation.
Choose your format.
Every format asks the same questions and produces the same document.
Print Paperbackpersonalize
A real book and a pen. Write in the margins. The most permanent version of you on a page.
$19.99
eBook + journal
The full guide on any screen, with a companion journal to write your answers by hand.
Not available
Audiobook
We read every question and every scenario aloud. For the commute, the walk, the dishes.
Not available
Hardcoverpersonalize
The keepsake edition — sewn, ribboned, made to sit on a shelf and be returned to.
Not available
Digital Fill + membership+membership
Answer on screen. Your responses save as you go and assemble into your finished document.
$9.99
Hands-Free Interactive + membership+membership
Listen to each question and speak your answer. We capture it. You never touch a keyboard.
Not available
Everything packages
The Paperback Everything Package
[personalize]
Not available
The Hardcover Everything Package
[personalize]
Not available
The Premium Hardcover Everything Package
[personalize]
Not available
Already own this title? Add any other format from your account.
Choose your pace.
The Essential path takes you to your finished document by the questions that matter most. The Full-depth path walks every question, every scenario, every angle. Both produce the same signed document — one just goes deeper on the way there.
Essential path
Shorter sessions. The questions that go directly to the document.
Full depth
Every question. Every scenario, every angle.
Already own this title? Add any other format from your account.
Buy it for yourself.
Choose your format above.